Menopause. For many, even hearing the word can spark feelings of fear and uncertainty. Why? Because despite being a natural life stage, it’s still cloaked in myth and confusion. Understanding what’s happening in your body – and knowing where to find trusted support – can make all the difference.
It’s defined as the point in time when you have gone 12 consecutive months without a menstrual period.1 It is a completely natural chapter of life and the average age to experience menopause in the UK is 51 years.2 Hormonal changes during this time can bring a mix of physical and emotional challenges. Some of the most well-known symptoms include:
· Hot flashes
· Night sweats
· Difficulty sleeping
· Mood swings or mild depression
· Vaginal dryness that causes discomfort during sex
· Urinary urgency3
Every menopause experience is unique, and there are symptoms that can fly under the radar, so it’s a good idea to start tracking changes with a diary. According to GenM – the menopause partner for brands – there are 48 recognised signs of menopause, including acne, breathing difficulties, dry eyes, joint pain, sore breasts and brain fog.4
GenM is a collective founded in 2021 by friends Heather Jackson and Sam Simister, born out of frustration with the lack of information and support available. They conducted research and published the Invisibility Report, which revealed that 41% of women going through the menopause felt ‘lonely, invisible, irrelevant or dispensable’, and 87% said they thought mid-life women were overlooked by society and brands.5
Inspired by these findings, GenM partnered one of the UK’s leading beauty and pharmaceutical retailers – to create the MTick, a menopause-friendly seal backed by rigorous certification standards and strict criteria, making it easier for women to find the right support. Since then, GenM has gone on to collaborate with thousands of purposeful brands united by a shared vision to transform the menopause experience.
MTick-certified means a product has been independently verified by GenM for supporting one or more of the 48 known signs of menopause. Think of it like your shortcut to confidence – a trusted symbol that guarantees the product is designed to support your wellbeing during this transformational life stage. GenM’s vision is that by 2030, the MTick symbol will be as recognisable as the vegan & vegetarian V-Label* and as purposeful as B Corp** in how it transforms society’s perceptions and support of menopause.
As the first pelvic floor trainer brand in the GenM collective, Clariti is working to break taboos, encourage open conversation, and help women make informed choices that put them in control. We know that menopause is widely misunderstood and overlooked – and maintaining your pelvic wellness is key to living life to the full.
From intimacy and continence to movement and confidence, maintaining a healthy pelvic floor is the foundation for feeling strong, staying active and enjoying intimacy. And we’re here to help you do just that. Two of our leading pelvic health products for women – the Amielle Comfort dilator set and the Empelvic training cushion – have been awarded the MTick, supporting comfort during intimacy, changes in sex drive and bladder control.
Vaginal dryness and tightness are common challenges during menopause. Amielle Comfort, developed with psychosexual therapists, is designed to help you restore confidence and comfort so that you can explore feel-good intimacy again. The five dilator sizes are designed to help you train your body gradually and at your own pace, until you feel able to progress to natural, pain-free penetration again.
It’s normal to experience bladder leaks during menopause, but you don’t just have to live with it. Empelvic is a clinician-developed, award-winning training tool that can help you find and activate your pelvic floor easily. Say goodbye to guesswork and invasive devices – the cushion’s unique contoured shape and lightweight design combine targeted pressure with easy-to-follow breathing exercises that promote core stability, bladder control and overall pelvic wellness. All from the comfort of your own home, or holiday – so however busy life gets, your pelvic health doesn’t get left behind.
No one needs to feel blindsided by the menopause – it should feel like a new chapter you’re ready to embrace. Explore our MTick-certified solutions today and take the first step toward feeling empowered, informed and in control.
*The Vegan V-Label is an internationally recognised, registered seal for labelling vegan and vegetarian products and services.6
** Certified B Corporations (B Corps) are companies verified by B Lab to meet high standards of social and environmental performance, transparency and accountability.7
1. Office on Women's Health (2025) Menopause basics. Available at: https://womenshealth.gov/menopause/menopause-basics (Accessed: 24 November 2025).
2. NHS England (n.d.) Menopause in the workplace. Available at: https://www.engage.england.nhs.uk/safety-and-innovation/menopause-in-the-workplace/ (Accessed: 24 November 2025).
3. Cleveland Clinic (2025) Menopause. Available at: https://my.clevelandclinic.org/health/diseases/21841-menopause (Accessed: 24 November 2025).
4. GenM (n.d.) Signs of menopause. Available at: https://gen-m.com/signs/ (Accessed: 24 November 2025).
5. GenM. (2021) The Invisibility Report. [online] Woodstock: GenM. Available at: https://gen-m.com/wp-content/uploads/2021/09/106847-Gen-M-Invisibility-Report-082.pdf [Accessed 24 Nov. 2025].
6. V-Label (n.d.) V-Label. Available at: https://www.v-label.com/ (Accessed: 26 November 2025).
7. B Corporation UK (n.d.) B Corporation UK. Available at: https://bcorporation.uk/ (Accessed: 26 November 2025)
